Zenith was sold to a Chicago-based firm called the Zenith Radio Corporation, http://www.replicawatchguide.co/ which owned Zenith between 1971 and 1978. The American owner soon announced its decision to focus the company’s resources on the development of quartz movements, which at the time seemed to answer all the challenges faced by traditional Swiss watch manufactures.
It was in vain, though. Vermot was ignored, and in 1975 the old Martel Watch Company building was closed down and the El Primero condemned. The tools, machines, and components were to be dumped or sold.
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