Recently, Certina has equipped some of its DS-2 series of watches with its PreciDrive high-end quartz movement and sent them to battle for a slice of the slowly but surely expanding high-end – or, http://www.wristwatchline.co/ if you like, high-accuracy – quartz watch segment. There are myriads of different requirements a watch is rightfully expected to meet, but if it is to justify its price tag, it must do at least one of two things.
It must either be a truly fine example of what has gone before, or it must possess a saleable quirk into which the marketing department can sink its fangs. We're used to seeing whimsical novelties in the field of mechanical watchmaking, as each year, tens of millions of dollars or more are poured into the discovery, production and refinement of new materials and mechanisms in search of an edge over competitors. Designers are charged with re-imagining classic concepts to generate a slither of market separation.
Meanwhile, a significant portion of the lower-end of the luxury market remains underpinned by the ever-faithful quartz movement. As they say, "you can rely on a quartz, because it never changes," and "you know exactly what you're getting, as quartz has been pretty much the same for years..." Well, that is by no means entirely true, as proven by the collaboration of Swatch Group members ETA and Certina. The PreciDrive from ETA is a quartz movement able to achieve chronometer-like accuracy, and while it may not be a new release exactly (it's been around for about a year), it deserves attention for the effectiveness of its thermo-compensation mechanism, for the novel way it incorporates ceramic components into its design, and that it offers 1/100th of a second accuracy at a relatively attainable price point.http://www.wristwatchline.co/
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